The principal inequality betwixt a true horse and a
hobby equine is that you can get off a tangible equus caballus. And
one of my interest horses is revealing the legitimacy in
advertising. That's not a literal error.

Telling the impartiality in forward post public relations is necessary
for your long quality. And long-term likelihood.
Lying is e'er wrong, even when it makes you
money.

Being unswerving near your door-to-door correspondence prospects and
customers is chief if you impoverishment to hang on to them. And
nowhere is this more big than on your carter
envelope. Lose visual image of the reality here and you'll suffer
sight of your client for well-mannered.

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As Exhibit A I create a centre of attention your concentration to an packet
mailed to this likely fall guy by the nice tribe at
Reader's Digest. This envelope is familiar in the business
as a "faux phrase messenger container." Faux is French
for fake, false, bogus.

The container looks and feels look-alike an container from a
courier guests. It is blown-up. It is ready-made from cumbersome paper
stock. It is red and sapphire. It says: "EXPRESS DAY
TIMED DELIVERY" on the face and back. It says "TIME-
SENSITIVE DOCUMENTS ENCLOSED."

This packet even features the zipper-style initiatory
device, the nature recovered on envoy envelopes. It even
features a false barcode, the kind that the courier
scans with a hand-held scanner when you suggestion for the
package.

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The obstacle beside this envelope is that it is a lie. It was
not delivered by a courier. It is not an "express day
timed conveyance." Just face at the high right
corner and you'll see that this container was armoured
using Canada Post's deduction Addressed Admail
postage.

So, what looks similar to a time-sensitive, secret
document rushed to me by same-day herald is
actually a drawing elevation majority armoured at the
cheapest charge possible, and liable mail-clad to
hundreds of thousands of some other strangers crosstown the
continent. Which means, in my book, this container is
a lie.

My counsel to Reader's Digest is that they update the correctness
from layer to cover, with the screen. I won't buy
from a liar, not more than once, nonetheless. As the old
saying goes, "Fool me once, disappointment on you. Fool me
twice, humiliation on me."

See the offending article at [http://www.sharpecopy.com/ezine_images/RD-fake-express.jpg]

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